About Us 2019-03-26T10:19:24+01:00
What is Societal?

SOCIETAL is a community interest company, created to contribute education and research to logistics, social value, transportation and mobility challenges.

We expand the work of the University of Northampton’s ‘Institute of Logistics, Infrastructure, Supply and Transport’ (LIST). SOCIETAL aims to further the University’s social impact; targeting the social benefits within its work, delivering empowerment through mobility, well-being from clean air/reduced congestion/healthy transport options, and improved access-generating employment opportunities in key local areas.

We have formed at a critical period for logistics and transport systems. Traditional transport modes such as private/public, personal/shared, car, bus, rail, cycle, and walking are under increasing scrutiny. So too is the integrity and sustainability of these operation models. We understand that both financial and environmental accountability must inform SOCIETAL’s research, leading to methodologies that can have local and global impact.

The field of transformational transport systems research and deployment is developing fast. Strategic directions such as MaaS (Mobility as a Service) and a focus on IoT (Internet of Things) can be clearly seen. In addition to incorporating these themes, SOCIETAL introduces Mobility as a Societal Solution (MaSS) and Social Value Economics (SVE) to create a practical impact on people’s social and travel options.

SOCIETAL Director Liam Fassam said, “We will work with stakeholders to identify and develop innovative all-inclusive collaborative ways to deliver socially engineered services that are aligned to carbon, cost and customer focus; aligned to the communities and businesses both local and global.”

where we came from

As part of a two-year project (Mar. 2015- Mar. 2017) funded via the UK Government Department for Transport Total Transport fund, detailed research and analysis was undertaken by the LIST institute at UON to understand the current and future transport pressures within Northamptonshire and adjoining counties.

The project offers a unique methodology for developing a business plan proposing the creation of a social enterprise company whose objective is:
” …carry on activities which benefit the community and in particular (without limitation) to improve access to education, skills development, health and well-being services, leisure pursuits and employment through commissioning and management of travel, transportation and allied services.”

Both the County Council and University of Northampton agreed to support the proposal and this was launched in May 2017 as SOCIETAL Travel CIC.


Liam Fassam, Operations Director

Liam Fassam is the Operations Director for SOCIETAL with responsibility for the management of the financial, operational and strategic direction of SOCIETAL. 

Liam is an Associate Professor of Supply Chain Geography, and Director of the Institute of Logistics, Infrastructure, Supply & Transport [LIST] at the University of Northampton. Liam has over 29 years’ experience within the logistics and supply chain arena and has delivered services to clients such as Apple Inc, European Commission (EC), Hilton, HP, Musgrave group, Lloyds Pharmacy and Sodexo.

Liam is also engaged as an expert adviser to the European Commission’s Horizon 2020 project in the areas of Supply Chain and Food Security, advisor to the UK Government Office for Science around the future of transport and mobility, and a specialist advisor to the All Party Parliamentary Resource Group on sustainable supply chains.

He is also a member of the European Regional Research Innovation Network (ERRIN) for transportation, and holds Fellowships with the Chartered Institute of Purchasing and Supply (CIPS) and Royal Geographic Society (RGS).

Jacquie is a Research Assistant at Societal and the LIST Institute.

Jacquie graduated from a Joint Honours programme in Social Care and Psychology at the University of Northampton and has previous experience working in transportation for the Local Authority and in the advice sector. Her research interests include Transport Poverty, Social Exclusion, Ageing & Mobility and Gender studies. Jacquie is also studying for her PhD, researching the travel patterns of lone mothers.   

Current projects include H2020: Women in Transport (TinnGo) and H2020: INCLUSION 

Sam Evans, Office Manager

Sam Evans is the Office Manager for SOCIETAL and is responsible for the day-to-day running of the office and providing robust and transparent governance for the team. She is also the Senior Administrator for the Institute of Logistics, Infrastructure, Supply & Transport [LIST] at the University of Northampton.

Sam has an extensive administrative background after working in the field for over 20 years. She has supported many UK and European funded projects since 2005, particularly around project compliance and transparent governance. Responsible for ensuring both SOCIETAL and LIST teams are supported with robust and transparent governance. 

She graduated in 2017 with first class BSc (Hons.) in Psychology.

Sam Evans, Office Manager

Charlie Ashby is SOCIETAL’s Marketing Liaison and runs the company’s social media presence as well as writing press releases, blogs, and managing content for the website.

He recently graduated from the University of Northampton with a BA in Multimedia Journalism and has created/hosted/produced two 5* rated podcasts titled “The Imperial Senate Podcast” & “How’s Annie?”. 

Charlie currently hosts and produces SOCIETAL/LIST’s podcast ‘Chatting Change‘, where he interviews expert guests about a chosen topic.